Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS?
Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS?  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Published On: Tue Jun 11 2024
Description: What’s Up THIS WEEK?!?Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming.=================================================================Best Moments:(00:58) Retail media continues to explode, with Forrester predicting the market will reach $85 billion by 2026(02:27) TikTok seems to be working on a clone of its recommendation algorithm specifically for its 170 million US users, likely to try appeasing US lawmakers(02:52) Google Ad Manager has quietly launched a beta for programmatic email newsletter ads, taking advantage of emails not relying on third-party cookies(03:56) Now streaming: Godzilla vs. Kong (which Jay wanted to see in theaters) and Dune Part Two (which Jay will watch after a YouTube summary of Dune Part One)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.