EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!
EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Published On: Fri Dec 29 2023
Description: Description:In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference!Key Discussion Points:- Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background.- They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024.- Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses.- Email marketing is critical for driving registrations and attendance. Sent many reminder emails.- Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward.- Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!