EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG!
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldPublished On: Fri Sep 15 2023
Description: In this episode, Jay dives into the world of content marketing and the power of repurposing. Learn why you don't need to constantly come up with new ideas and how to make the most of your best-performing posts. Jay introduces the game-changing strategy of operating on a 60-day cycle for repurposing successful LinkedIn content. Plus, get ready for some fascinating discussions on pop culture! From movie recommendations to superhero movie frustrations, teen romance surprises, and even impactful food documentaries that shape our choices – this episode has it all!Marketers only need 5-10 core topic ideas that resonate with their target audience. They can go in-depth on those topics continuously over time.Content that performs well on social media or email can be recycled and repurposed every 60 days by making small tweaks. Very little of your audience will see the same content twice.Take existing content like newsletters or social posts and use ChatGPT to instantly spin it into long or short-form content optimized for different channels.Follow Jay Schwedelson on LinkedInCheck out Guru Events
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