Mastering Social Media and Personal Branding with Dan Fleyshman
Mastering Social Media and Personal Branding with Dan Fleyshman  
Podcast: The Excellence Project with Eric Worre
Published On: Mon Jul 17 2023
Description: In this episode, we welcome Dan Fleyshman, the host of the popular podcast "Money Mondays." Join us as Dan shares expert strategies for thriving in today's digital world. You'll gain invaluable insights on standing out, creating valuable content, and building genuine connections with your audience. Drawing from his experience, Dan reveals the perfect content length for each platform, ensuring you capture attention and maintain engagement. We'll also delve into the do's and don'ts of social media branding, highlighting examples from top brands like Nike and Tesla. Dan will inspire you with stories of successful influencers who transformed their passions into profitable ventures, while sharing the potential earnings from sponsored posts. You'll even get a glimpse into the extraordinary journeys of super influencers like Mr. Beast and Logan Paul. Get ready for an episode packed with tactical growth strategies and personal branding tips with Dan Fleyshman. About: Dan Fleyshman is a successful entrepreneur, speaker, and angel investor. He gained widespread recognition as the youngest founder of a publicly traded company at the age of 23. Dan is known for his expertise in brand building, marketing, and business development. He has founded multiple companies, including Victory Poker, which became one of the top online poker brands.  In addition to his entrepreneurial ventures, Dan is also involved in philanthropy and has set a goal to positively impact the lives of 1 billion people. He is a sought-after speaker and mentor, sharing his knowledge and experiences to inspire aspiring entrepreneurs around the world. HIGHLIGHTS: Dan emphasizes the importance of real-life moments and emotional connections with your audience. Platforms like Facebook, Instagram, LinkedIn, TikTok, and Snapchat can amplify your brand message. Secrets behind successful content creation: teach, entertain, and provide value. Audience-centered content is key when building a brand. Adapting content to different platforms maximizes engagement and reach. Clear calls to action guide viewers and deepen brand connection. Emotional relevance and consistency are crucial on social media. Masterminds accelerate growth and create valuable connections. Dan discusses influential mastermind groups, technical knowledge, and the role of a CEO. Passion for angel investing, philanthropy, and businesses like Elevator Syndicate and Elevator Rolling Fund. Dan's wild jungle ranch, philanthropy, and managing multiple projects. Network Marketing and social media's role in building trust. Poker's parallels to decision-making and human behavior in business.   SOCIAL MEDIA: Website URL: https://victoryceo.com/ Dan Fleyshman IG 👉 https://www.instagram.com/danfleyshman/ Dan Fleyshman FB 👉 https://www.facebook.com/danfleyshman Dan Fleyshman Twitter 👉 https://twitter.com/danfleyshman Dan Fleyshman LinkedIn 👉 https://www.linkedin.com/in/victoryceo/ Dan Fleyshman YT 👉 https://www.youtube.com/c/DanFleyshman   TIME STAMPS: 00:00 - Being in a room with influencers 00:12 - Introduction to Dan Fleyshman 01:53 - Everyone is a personal brand, whether they like it or not 03:51 - How to use social media for free 05:18 - Affiliate deals for Postmates, DraftKings and Lyft 06:47 - How does social media influencer marketing work?  08:14 - The story about Dwayne Johnson 09:21 - Biggest success stories in the sports industry 10:52 - Getting famous is worth it to get famous 11:52: - The importance of sharing your passion 13:48 - Showing the reality of life vs showing a selfie 14:41 - Show them something interesting! 15:34 - How Eric got started in Network Marketing 17:27 - The first mistake Eric made 19:25 - How to build a brand 21:42 - Building emotional attachment and top-of-mind awareness 22:52 - People buy from people they trust! 23:55 - How the personal brand affects the business 25:09 - Iconic global people and single moms 26:18 - What platform should your content be on? 29:25 - How important is Twitter to the future? 31:42 - Being on all major social media platforms 33:28 - Your profile should look the same on all platforms 34:33 - How different outfits impact engagement 36:30 - Podcasts are the most interesting platform 37:30 - How podcasts convert for niche and mass audiences 40:06 - Every deal leads to a deal 42:24 - Think about the call to action 44:10 - How to make 100 videos from 100 things 46:14 - How long-form videos should be on social media 49:23 - The biggest mistakes people make when trying to build their brands 51:40 - Polarizing content on social media 53:41 - Why polarizing content can be dangerous 54:36 - Keep in mind the people who agree with you 55:31 - Polarizing content is a war 57:32 - The pros and cons of social media 58:10 - The problem with profanity and cursing 1:03:58 - Posting once a day to keep top-of-mind awareness 1:06:38 - How to get consistency on social media 1:07:53 - Building an email list 1:09:49 - Nike is the brand that transcended time 1:11:10 - First form is a cultural brand 1:13:13 - How much can an influencer make for posting for brands?  1:15:21 - The size of an influencer depends on the niche 1:17:26 - How to determine how much to charge for influencers 1:19:49 - The biggest land grab in history 1:24:18 - How Dan started the business 1:26:53 - Investing in the ice ball chain 1:29:37 - Dan’s whole mastermind model and how he sets it up 1:31:25 - The 10-year anniversary toy drive 1:35:36 - The importance of being a master before starting a mastermind 1:38:50 - Five masterminds that had a big impact on Dan 1:44:44 - The importance of having a CEO run the business 1:46:48 - Sneaker con, beard club, private equity group, etc 1:50:18 - What is Dan's opinion of Network Marketing? 1:53:45 - How he got started in poker 1:58:09 - Lessons learned from poker and Network Marketing 2:00:06 - Understanding human behavior in poker 2:01:30 - In the poker world, you have to understand what someone is willing to do 2:03:07 - The handful of players that Dan's admires 2:05:50 - How to support Eric?  2:06:07 - END Want to Achieve More Success in Your Network Marketing Career? If you are specifically involved in Network Marketing or Direct Marketing, go to www.ericworre.com to learn how I can help you achieve your business, team, and personal goals faster than you ever thought possible. Questions or Comments?  Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com