Podcast:Chew on This - Digestable DTC Content Published On: Thu May 09 2024 Description: In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing! ๐ธ Pay more for great talent. ๐ Look for better-than-you candidates. ๐ Create a structured onboarding process. ๐ Communicate whatโs working and whatโs not. ๐ Empower your team to innovate. 0:00 - Intro 1:13 - Hiring the Right People 3:28 - The Importance of Fair Pay 7:07 - When is it Time to Start Hiring? 10:15 - Prerequisites Before Hiring 13:19 - How to Empower Your Employees 14:33 - Analyzing Top-Performing Creatives 16:56 - Staying Lean VS. Fattening Up 20:35 - Remote VS. In-Office 24:52 - How to Hire and Onboard Effectively 28:45 - Obvi Critical Updates 34:19 - How to Unify Email and SMS 35:18 - Improving Customer Communication 38:01 - New Product Launches 40:13 - Selling a Solution VS. a Product 41:20 - Final Chews Sponsored by: ๐ Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. ๐ https://motionapp.com/chewonthis ๐จ Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. ๐ https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc