Co-Founder of Glamnetic Reveals $400,000 Mistake...
Podcast: Chew on This - Digestable DTC ContentPublished On: Thu Jul 18 2024
Description: In S4 E1 of Chew on This, Ron and Ash sit down with Kevin Gould, Co-Founder of Glamnetic, as he shares his entrepreneurial journey from starting Beautycon to co-founding Glamnetic. He discusses the challenges faced during the pandemic and the importance of influencer marketing and community building. Kevin also emphasizes the significance of analyzing marketing campaign success and managing separate teams for different ventures while also sharing learnings between them. He highlights how collaborations and cross-promotions between brands are key strategies for growth, and how building unique value propositions and brand loyalty over time, along with thoughtful product development and retail distribution strategies, are essential for long-term success in the beauty industry. 💅 Kevin reveals a costly mistake of launching a collagen water that “tasted horrific” and emphasizes the importance of listening to feedback before launching new products. 💰 He believes that the future of his business lies in acquiring and scaling beauty brands, as well as buying and holding cash flow-generating businesses. 📈 Kevin highlights the importance of staying curious and humble in the ever-changing landscape of e-commerce, emphasizing that adapting to platform shifts is crucial for success. 🗣️ Kevin utilizes voice memos for recruitment and encourages small brands to leverage DMs for prospecting and community building. 📊 He shares his approach to measuring the success of in-person events, focusing on brand activation and word-of-mouth marketing. 0:00 - Intro. 2:05 - Kevin starting BeautyCon. 4:21 - The inception of Glamnetic. 6:29 - Challenges during the pandemic. 10:01 - Influencer marketing and community building. 13:10 - Analyzing the success of marketing campaigns through various channels. 17:07 - Managing separate teams for different ventures and shared learnings. 20:02 - Collaborations and cross-promotions between brands. 22:05 - Building unique value propositions and brand loyalty. 23:26 - Product development strategies and considerations for retail distribution. 25:13 - Taking feedback from the community for retail success. 28:06 - Collaboration with retailers for exclusivity. 29:18 - Impactful communication with customers. 30:08 - Building community through exclusive discounts. 31:01 - Working with Gorgias for ticket sales strategies. 33:00 - In-person events for brand awareness. 34:04 - Brand activation through unique experiences. 36:00 - Marketing strategies and budget allocation. 38:02 - Kevin reflects on past mistakes and lessons. 40:02 - Organic growth on TikTok and challenges with TikTok Shop. 49:53 - Final chews. Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 💅 Glamnetic: https://www.glamnetic.com/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
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