Building an AUTHENTIC BRAND that inspires KINDNESS w/ Adriana Carrig of the Little Words Project
Podcast: Chew on This - Digestable DTC ContentPublished On: Thu Jan 04 2024
Description: Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand. 0:00 - DDC retail storefronts Target 1:15 - Background of The Little Words Project 3:12 - Challenges of being a business owner 4:10 - Empowerment and positivity 5:06 - Commitment to the brand 6:12 - Difficulty of growing a business 7:37 - Dealing with negativity 8:18 - Spreading positivity and empowerment 9:09 - Making bracelets for self-love 10:11 - Overcoming challenges and growth 34:32 - Importance of remaining committed to their brand values. 35:03 - New method of "Slow Hire Fire Fast" in business. 35:38 - Challenges of offloading inventory and dealing with negativity are discussed. 36:27 - The importance of having the right people on their team.37:14 - The importance of building a positive and collaborative work environment. 38:00 - The challenges of building a remote team. 38:38 - The importance of understanding the assignment and making big decisions. 40:11 - Marketing strategies and collaborations, including a Barbie collaboration. 43:14 - Unique selling points of their products and the value they add to customers' lives. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
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