306. How to Launch a Behavior-Change Revolution
306. How to Launch a Behavior-Change Revolution  
Podcast: Freakonomics Radio
Published On: Thu Oct 26 2017
Description: Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That's what a dream team of social scientists is doing — and we sat in as they drew up their game plan.