75. Future, TBD
75. Future, TBD  
Podcast: Ecosystemic Futures
Published On: Tue Feb 04 2025
Description: What happens when industrial design meets strategic foresight? Lucy Ziegler, founder of TBD Futures and former McKinsey design strategist, reveals how leaders can transform business uncertainty into opportunity. Through scenario planning and design thinking, she demonstrates why the future isn't something to predict—it's something to design.Highlights:Why traditional forecasting falls short in today's complex business landscape How design thinking unlocks strategic foresight for better decision-makingBreaking free from quarterly pressures to build long-term visionTurning your worst-case scenarios into competitive advantagesCase study: How an EV company in Latin America transformed market uncertainty into strategyGuestLucy Ziegler, Founder, TBD FuturesHost: Marco Annunziata, Co-Founder, Annunziata + Desai PartnersSeries Hosts: Vikram Shyam, Lead Futurist, NASA Glenn Research CenterDyan Finkhousen, Founder & CEO, Shoshin Works