Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics
Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Mon Jun 12 2023
Description: Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.