Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom
Podcast: MarTech Podcast ™ // Marketing + Technology = Business GrowthPublished On: Tue Jul 04 2023
Description: Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programmatic advertising in-house, Bayer was able to save $10 million on advertising. However, for smaller players with less budget and resources, could in-housing programmatic advertising provide the same benefits? Today, Sergey discusses programmatic ad in-housing’s benefits and drawbacks. Show NotesConnect With: Sergey Shchelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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