Double Down Or Diversify: Content Marketing Vs Channel Expansion?
Double Down Or Diversify: Content Marketing Vs Channel Expansion?  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Thu Jan 16 2025
Description: VP of Marketing at EZO, Rob Freedman, delves into the strategic decision-making between content marketing and channel expansion. He explores the benefits of understanding competitive intelligence and marketing strategies to enhance business growth. Rob emphasizes the importance of determining brand differentiators to stay ahead in the market. Show NotesConnect With:Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.