Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign
Podcast: MarTech Podcast ™ // Marketing + Technology = Business GrowthPublished On: Thu Oct 19 2023
Description: Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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