Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Fri Feb 17 2023
Description: Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the ‘quantity over quality’ approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership. Show NotesConnect With:Joe Kingsbury: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.