Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble
Podcast: MarTech Podcast ™ // Marketing + Technology = Business GrowthPublished On: Fri Jan 12 2024
Description: Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. Show NotesConnect With:Emily Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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