Thinking Beyond The Old Way Of “Bean Counting” Measurement
Thinking Beyond The Old Way Of “Bean Counting” Measurement  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Tue Jun 04 2024
Description: Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.