Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media
Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Fri Oct 20 2023
Description: Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content, which is the essence of great marketing. Today, Joe discusses the problems with B2B tech's content marketing approach. Show NotesConnect With: Joe Zappa: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.