Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Tue Jun 13 2023
Description: Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.