Avoiding AI swirl
Avoiding AI swirl  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Sat Sep 07 2024
Description: Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenue growth. Today, Rio discusses avoiding the AI swirl.Connect With: Rio Longacre: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.