Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream
Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Fri Sep 08 2023
Description: Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance. Today, Dimitiris discusses RCS messaging and whether it is a necessity for marketers. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.