Live Commerce Strategies For Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates
Podcast: MarTech Podcast ™ // Marketing + Technology = Business GrowthPublished On: Sun Jan 07 2024
Description: Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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