Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid
Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Sat Feb 11 2023
Description: Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years to include targeting. While, before, it was about focus groups simply trying to understand the target. Today, Kumar explains the role of market research in identity resolution. Show NotesConnect With:Kumar Doshi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.