Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia
Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Sat Aug 12 2023
Description: Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show NotesConnect With:Chris Savage: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.