Why Your Media Buying Strategy Is Killing Your Brand
Why Your Media Buying Strategy Is Killing Your Brand  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Fri May 24 2024
Description: Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.Connect With: Henry Innis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.