Marketing for Financial Institutions in an Uncertain Economy
Marketing for Financial Institutions in an Uncertain Economy  
Podcast: Business To Human
Published On: Wed Dec 20 2023
Description: In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) Lisa Nicholas, Chris Phelan, and Stephenie Williams to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them. Join us as we discuss:Macroeconomic trends impacting financial institutionsMarketing strategies tailored to uncertain timesMaximizing data to drive innovative marketing campaigns