What’s Working For Consumers Right Now
Podcast: Business To HumanPublished On: Fri Nov 03 2023
Description: In the latest episode of Business to Human, host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of health-conscious foods to personalized marketing, Matthew sheds light and insight through five observations and four recommendations of the latest Grocery and CPG Report. Join us as we discuss:How and why consumers continue to prioritize health and wellness for themselves and their petsThe delicate balance consumers face when balancing cost with convenienceWhy data-driven marketing and personalization continues to be key to attracting and retaining consumers
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