The Competitive Edge: How to Gain Traction with Simple Marketing
The Competitive Edge: How to Gain Traction with Simple Marketing  
Podcast: Business To Human
Published On: Wed May 10 2023
Description: From dramatic developments in MarTech and AdTech to shifts in digital channel algorithms and the pressure to include an omnichannel approach in your strategy… marketing can feel like a race that’s difficult to keep up with.This is even more true for those without in-house marketers or insider knowledge of best practices. In this episode, we’re joined by Taran Sodhi, CEO of Conceptual Minds. We talk about how you can gain traction (and customers) by utilizing a simple approach: crawl, walk, run.With a niche focus on helping auto repair shops, Taran shares exactly what it takes to successfully coach a business through marketing pushes to gain a competitive advantage, regardless of size or industry.Join us as we discuss:The niche coaching role Conceptual Minds has found in the marketOmni-channel marketing and whether it’s truly realisticHow the crawl, walk, run approach can enable you to gain the upper hand in your market