The Power of Trust & Transparency: Building Stronger Consumer-Brand Relationships
Podcast: Business To HumanPublished On: Wed Aug 09 2023
Description: In this thought-provoking discussion between Hans Fishman: Vice President Of Product Management at Vericast and Jesse Redniss: Chief Executive Officer & Co-Founder of Qonsent, we tackle the challenges faced by marketers in utilizing and managing data in modern marketing and data stack. With consumers demanding greater control over their data and personalized experiences, brands are faced with the challenge of meeting these expectations while maintaining transparency and building trust. The future of personalized messaging is explored, highlighting the golden era that marketers can tap into.It's a conversation that will leave you with a deeper understanding of the challenges and opportunities that arise in the pursuit of high-growth marketing in the modern age.Join us as we discuss:The challenges and opportunities of managing zero, and first-party consumer dataThe future of consumer engagement given that most browser platforms will phase out the use of cookie targetingThe solution- focused integration between Vericast and Qonsent
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