#217 Estée Lauder
#217 Estée Lauder  
Podcast: Founders
Published On: Thu Nov 18 2021
Description: What I learned from rereading Estée Lauder: A Success Story by Estée Lauder. Watch Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley.----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----[21:14] I sometimes wonder if I had set my heart on selling tassels, cars, furniture, or anything else but beauty, would I have risen to the top of a profession? Somehow I doubt it. I believed in my product. I loved my product.[32:07] Risk taking is the cornerstone of empires. No one ever became a success without taking chances.[39:24] I was single-minded in the pursuit of my dream.[44:38] Despite all the naysayers, there was never a single moment when I considered giving up. That was simply not a viable alternative.[55:59] We took the money we had planned to use on advertising and invested it instead in enough material to give away large quantities of our products.[1:02:20] Never underestimate the value of an ally. Today they call it networking—this sharing between colleagues. It is one of the most powerful tools in the business.[1:12:22] It's not enough to have the most wonderful product in the world. You must be able to sell it.[1:15:03] Love your career or else find another.[1:19:05] Visualize. If in your mind's eye you see a successful venture, a deal made, a profit accomplished, it has a superb chance of actually happening. Projecting your mind into a successful situation is the most powerful means to achieve goals. If you spend time with pictures of failure in your mind, you will orchestrate failure. Countless times, before the event, I have pictured a heroic sale to a large department store every step of the  way and the picture in my mind became a reality. I've visualized success, then created the reality from the image. Great athletes, business people, inventors, and achievers from all walks of life seem to know this secret.[1:21:34] I've always believed that if you stick to a thought and carefully avoid distraction along the way, you can fulfill a dream. I kept my eye on the target. I've never allowed my eye to leave the particular target of the moment. ----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast