Podcast:99% Invisible Published On: Wed Jul 18 2018 Description: Louis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-shelf. I'm at peace with that." Everything is Alive is an unscripted interview show with host Ian Chillag in which all the subjects are inanimate objects. In each episode, a different thing tells us its life story -- and everything it says is true. Subscribe to Everything is Alive on Apple Podcasts and RadioPublic Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.