Podcast:99% Invisible Published On: Tue Feb 04 2014 Description: Like the best of these stories, the two bitter rivals started out as best friends: William Van Alen and Craig Severance. They were business partners. Van Alen was considered the artistic maverick and Severance was the savvy businessman. It’s unclear … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.