Podcast:99% Invisible Published On: Tue Jul 23 2024 Description: From TV commercials and branded soda cans to Emily in Paris spon-con, the Olympics are once again everywhere. In the Olympic spirit, we’re bringing you four stories about the games in all their international, theatrical glory.In the first story, Christopher Johnson introduces the obscure, non-traditional sports from a forgotten part of Olympic history. The second story, by Chris Berube, offers a glimpse into the financial strain brought about by Montreal’s host venue for the 1976 games. In Vivian Le’s third story, the opening ceremony for Seoul’s 1988 Olympics begins on an unfortunate note. The final story, by Avery Trufelman, proposes a twist on the traditional Olympic host-country format.The 2024 Olympics Spectacular Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.