AI and the Creator Economy with Karen X Cheng
AI and the Creator Economy with Karen X Cheng  
Podcast: a16z Podcast
Published On: Wed Nov 09 2022
Description: Generative AI tools like DALL-E, Midjourney, and Stable Diffusion have taken the world by storm in recent months, wowing the masses with their uncanny ability to produce images via text prompts. In this interview, we’ll chat with Karen Cheng about how she’s leveraged these tools among others, with a focus on how this new paradigm is reshaping the creator landscape. You’ll get to hear the behind the scenes of many of her viral works, including a video of her becoming a lawnmower, her AI-generated Cosmo magazine cover, her DALL-E fashion show, her transforming iconic art into 3D museums to explore, and much, much more. By the end of this episode, listeners should have a better understanding of the new tools at their fingertips (literally!), how AI can indeed enhance the creative process, and the second-order effects of these innovations, like how creators are paid.Since we’re just at the beginning of the AI era, this is just the beginning of our coverage as well.Timestamps: 00:00 - Intro02:59 - Karen’s journey to content creator06:32 - Creative unlocks for viral content09:28 - The changing social media landscape12:08 - Innovating with AI14:59 - Unique AI tools available today17:52 - How AI tools might differentiate21:04 - Cosmo’s first AI-generated magazine cover24:19 - Inpainting, outpainting, and the fungibility of artists31:54 - AI enhancing the creative process32:39 - The virality of optimism vs pessimism38:19 - Turning attention into business43:13 - IP and ownership in the age of AI46:18 - The downward pricing pressure of AI47:21 - Is generative AI still a gimmick?53:32 - The adaptiveness of humans58:26 - The importance of AI ethics Resources:Karen’s TED TalkKaren’s Instagram accountKaren’s websiteCosmo magazine cover and tutorialDALL-E fashion show and tutorialDALL-E outpainting announcementI spent $15 in DALL·E 2 credits creating this AI image Stay Updated: Find us on Twitter: https://twitter.com/a16zFind us on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.com/podcastsFollow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.