Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone -- Hamish Campbell // Pearlfisher
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPublished On: Tue Oct 31 2023
Description: Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand with excessive marketing promotions. Pearlfisher stepped in to help both brands by reestablishing emotional connections with consumers through innovative design strategies. Today, Hamish discusses other iconic brands like McDonald's and Coppertone. Show NotesConnect With: Hamish Campbell: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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