Sexy Hair's "MARILYN MOMENT” -- David Fischette // Go West Creative
Sexy Hair's "MARILYN MOMENT” -- David Fischette // Go West Creative  
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Published On: Thu Nov 02 2023
Description: Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as he shares the inside story behind the successful recreation of Marilyn moments for Sexy Hair. Show NotesConnect With: David Fischette: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.