Why Brand Value is the Wine Industry’s Juicy Topic - Alex Chrisman // Alta Co
Why Brand Value is the Wine Industry’s Juicy Topic - Alex Chrisman // Alta Co  
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Published On: Tue Feb 28 2023
Description: Wine is a tough category with crazy competition, and differentiation is a struggle because there are similar grapes and winemakers and similar tastes. Yet some wine brands are more valuable than others. Why is brand value crucial to the wine industry? Listen to Alex Chrisman, Creative Director at Alta Co, discussing why brand value is the wine industry's juicy topic. Show NotesConnect With: Alex Chrisman: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.