Launching Virgin Hotels in Las Vegas -- Amy Colbourn // Harkey Group
Launching Virgin Hotels in Las Vegas -- Amy Colbourn // Harkey Group  
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Published On: Thu Sep 14 2023
Description: Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in Hospitality and aviation. Virgin is known for its innovative and disruptive approach across industries, often challenging established norms. When entering the Las Vegas hotel market, they upheld this tradition by introducing the 'Us Unstoppable' campaign, offering visitors a unique opportunity to experience Vegas differently. Today, Amy discusses launching Virgin Hotels in Las Vegas. Show NotesConnect With: Amy Colbourn: Website // LinkedIn Scott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.