Zynga's Battle To Defeat Tired Gamer Stereotypes -- Gabrielle Heyman // Zynga
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPublished On: Thu Feb 02 2023
Description: Gaming is a stress-free zone where gamers are more receptive to ad messages and convert at a high level. Top brands like Maybelline are taking advantage, but many stereotypes are putting off so many brands. For one, there are more female than male mobile game players. Many mobile game players do not consider themselves gamers, so many brands miss the chance to add in-game ads to their media buying mix. Zynga is changing that narrative and opening up the space. Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is defeating gamer stereotypes. Show NotesConnect With: Gabrielle Heyman: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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