Why Influencers Are Becoming Racehorse Owners -- Emily Lyman // Branch & Bramble
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPublished On: Tue Sep 12 2023
Description: Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming to renew its image and showcase the positive aspects of the sport. Today, Emily discusses why influencers are becoming racehorse owners. Show NotesConnect With: Emily Lyman: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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