How Philip Morris International is Transforming -- Stefano Volpetti // Philip Morris International
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPublished On: Fri Dec 22 2023
Description: Philip Morris International, a well-known cigarette brand, wants to eliminate cigarettes and become a smoke-free products-led brand. What is powering this transformation, and how is the brand driving conversions? Let's get behind the scene and find out. In this episode, Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, discusses how PMI is transforming, when it plans to enter the US market, and how. Show NotesConnect With: Stefano Volpetti: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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