Branding A Personal Finance Rocketship -- Casey Hurbis // Rocket Mortgage
Branding A Personal Finance Rocketship -- Casey Hurbis // Rocket Mortgage  
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Published On: Tue Dec 20 2022
Description: It's every marketer's dream to build a brand that becomes a household name in fame and sales. Some marketers think it is about following the data and experimenting, while others believe the creative side of marketing is more important. Whichever group you belong to, here's a question: would you take a 20 million dollar bet on a 60 seconds Super Bowl ad spot, and how will you make it work? Listen to Casey Hurbis, CMO of Rocket Mortgage, as he talks about the science, art, and courage of building the Rocket Mortgage brand. Show NotesConnect With: Casey Hurbis: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.