Total Rebrand or Brand Refresh? -- Amrita Mathur // Superside
Total Rebrand or Brand Refresh? -- Amrita Mathur // Superside  
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Published On: Thu Nov 23 2023
Description: At what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.