Using Research to Avoid Brand Disaster -- Jeremy King // Attest
Using Research to Avoid Brand Disaster -- Jeremy King // Attest  
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Published On: Fri Aug 25 2023
Description: Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep in Europe, they could have avoided the subsequent backlash. Today, Jeremy discusses using research to avoid brand disaster. Show NotesConnect With: Jeremy King: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.