How to Not Screw Up Pricing For Your Startup
Podcast: Idea to StartupPublished On: Thu Jul 11 2024
Description: Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. TackleboxIdea to Startup NewsletterThe Bear SceneToniesIdea to Startup Bot 00:34 Intro02:00 Taco Bell Pricing03:16 Forks and The Freakin’ Super Bowl05:02 Stubbing Your Toe on Reality09:00 Smooth Jazz09:34 Four Places to Find Margin11:19 Margin Comes After Pain13:09 Margin Comes From Removing the Worst Part of a Painful Process14:11 Margin Comes From a Status Level Jump14:50 Margin from Specificity and Problem Language16:35 Basketball Lesson Pricing19:08 Pay Yourself First22:56 The End - My Son Loves to Dance
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