INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.
INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.  
Podcast: Idea to Startup
Published On: Wed Feb 26 2020
Description: Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.