Price, Portfolio, Personalization—New Rules for Consumer Goods
Podcast: The So What from BCGPublished On: Wed Dec 04 2024
Description: The consumer goods industry is facing threats from new competitors, inflation, and changes in consumer behavior. Rohan Sajdeh, global leader of BCG’s consumer practice, outlines how companies can adapt through portfolio reshaping, advanced pricing strategies, and personalized customer experiences. He also discusses how AI and sustainability are shaping the future of the industry. Learn More: Rohan Sajdeh: https://on.bcg.com/4ggm0RL Consumer Products Industry: https://on.bcg.com/4f2DyQe CEO Moments of Truth: https://on.bcg.com/TSWMoT
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