Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable
Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable  
Podcast: Success Story with Scott D. Clary
Published On: Sat Oct 12 2024
Description: ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestBrett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others. ➡️ Show Linkshttps://www.instagram.com/brettberishceo/https://www.linkedin.com/in/brett-berish-029963b6/https://brettberish.com/   ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Hustle & Flowchart Podcast - https://hustleandflowchart.com/   NetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/clary ➡️ Talking Points00:00 - Intro02:57 - Building a Business05:00 - Standing Out from the Competition08:40 - Early Entrepreneurial Passion16:58 - Biggest Wins & Losses19:05 - Modern Branding Strategies22:39 - Navigating Cultural Shifts in Business23:52 - Sell or Hold? Brett’s Take on Entrepreneurship28:55 - Sponsor: Hustle & Flowchart Podcast29:37 - The Secret to Entrepreneurial Success30:54 - Tying Your Brand to Culture33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard36:18 - The Ace of Spades Story47:10 - Brett’s Vision as an Entrepreneur51:11 - Crafting Great Products52:23 - Social Media & Brand Building53:48 - Authenticity Through Social Media55:51 - Branding with A-List Talent57:38 - The Politics of Building a Brand1:01:07 - Key Lessons from Brett’s Journey1:02:50 - What "Self-Made" Means to Brett1:17:50 - Advice for Brett’s Younger Self