Gary Lipovetsky - Creator Economy & Influencer Expert | How to Build and Monetize an Audience
Gary Lipovetsky - Creator Economy & Influencer Expert | How to Build and Monetize an Audience  
Podcast: Success Story with Scott D. Clary
Published On: Thu Jan 30 2025
Description: ➡️ Start Here: https://stan.store/scottdclary ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.comGary is the Co-Founder of Valeria Inc. (Valeria Lipovetsky’s personal brand, with over 6.3M followers and hundreds of millions of monthly impressions), the Creator Method, and host of the RISE Podcast. Prior to Valeria Inc., he was a serial entrepreneur who built several successful companies. In 2016, Gary transitioned into influencer marketing by partnering with his wife, content creator Valeria Lipovetsky, which led to the creation of Valeria Inc. Together, they also built The Creator Method, a comprehensive education and community platform designed to help creators build, grow, and monetize their personal brands. Built on over seven years of experience and more than 1,000 brand partnerships, the platform provides members with the tools and knowledge to succeed in the creator economy. ➡️ Show Linkshttps://www.instagram.com/garylipovetsky/https://www.youtube.com/@Gary.Lipovetskyhttps://creatormethod.com/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/  My First Million Podcast - https://www.mfmpod.comTailor Brands - https://www.tailorbrands.com/podcast35FreshBooks - https://www.freshbooks.com/pricing-offer/Bank On Yourself - https://www.bankonyourself.com/scottNetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/clary ➡️ Talking Points00:00 - Intro02:21 - Health Focus for Long-Term Success16:40 - Writing & Launching Your Book24:46 - The Desire for Fame & the Creator Mindset35:10 - Signs You’re on Track as a Creator38:44 - Sponsor: Tailor Brands39:41 - Stop Comparing to Privileged Creators45:34 - Content Rules That Work for Valeria’s Podcast48:15 - Making Podcasts More Authentic58:55 - What Your PR Firm Is Doing Right/Wrong1:03:45 - When to Go Full-Time as a Creator1:08:15 - Common Mistakes in Format Experiments1:09:46 - Sponsor: My First Million Podcast1:10:36 - Why Gary Loves Podcasting1:17:22 - Gary’s Origin Story1:35:06 - Sponsor: FreshBooks1:36:27 - What Made Gary an Entrepreneur1:46:24 - Building a $32M Business1:47:08 - Why Founders Should Cash Out1:48:14 - Gary’s Business Failure Despite $32M1:55:59 - The Power of Your Life Partner2:15:43 - The Goal of Podcasting: Real Stories2:17:54 - Gary’s Final Wisdom