195: Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo
Podcast: The Maverick Show with Matt BowlesRating: Explicit Published On: Tue Jul 26 2022
Description: Sally Yeo takes us on her journey growing up in Singapore, starting off on a traditional path and then deviating to become a travel influencer, location-independent business owner, and digital nomad. ____________________________________ Subscribe to The Maverick Show’s Monday Minute Newsletter where I email you 3 short items of value to start each week that you can consume in 60 seconds (all personal recommendations like the latest travel gear I'm using, my favorite destinations, discounts for special events, etc.). Follow The Maverick Show on Instagram ____________________________________ She explains how she built her personal brand to over 400K followers on social media and shares some hacks from when she was first starting out with no money. Sally also gives tips for people who want to become travel influencers today in terms of what is working on social media now. She then talks about how she founded her PR Agency, Saltine Communications. Sally explains who the company serves, how she runs it remotely while traveling the world, and then gives some tips on how brands can effectively use influencer marketing. Next, she shares her most memorable travel stories about getting married in Dubai, planting Coral Reefs in the Maldives, and celebrating National Day in Norway. Sally also describes her profound love for the thousands of feral cats in Istanbul, Turkey. Matt and Sally then discuss Chinese food around the world and what they love most about Italy. Sally also shares some tips for women on developing multiple streams of income and the importance of financial freedom. Finally, she reflects on the impact her travels to 50 countries have had on her and what travel means to her today. FULL SHOW NOTES AND DIRECT LINKS TO EVERYTHING DISCUSSED IS AVAILABLE HERE. ____________________________________ See my Top 10 Apps For Digital Nomads See my Top 10 Books For Digital Nomads See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ____________________________________ ENJOYING THE SHOW? Please Leave a Rating and Review. It really helps the show and I read each one personally. You Can Buy Me a Coffee. Espressos help me produce significantly better podcast episodes! :)
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