Podcast:Hidden Brain Published On: Tue Mar 21 2017 Description: When you're hungry, it can be hard to think of anything other than food. When you're desperately poor, you may constantly worry about making ends meet. When you're lonely, you might obsess about making friends. This week on Hidden Brain, we explore the psychological phenomenon of scarcity and how it can affect our ability to see the big picture and cope with problems in our lives.